Pulse · Tools
UTM link builder
Add campaign tags to any URL so you can tell exactly which link, channel and campaign sent each visitor. Fill in the fields, copy the tagged link, and Pulse will break the traffic down by source, medium and campaign automatically — no cookies required.
The destination page you are linking to.
Where the traffic comes from — the referrer or platform (e.g. newsletter, twitter, google).
The marketing channel or type of link (e.g. email, cpc, social, banner).
The specific campaign or promotion this link belongs to.
Optional. Paid-search keywords for this ad.
Optional. Distinguishes links that point to the same URL (e.g. which button or variant).
Your tagged URL
Fill in the website URL, source, medium and campaign to generate a link.
The link is assembled entirely in your browser — nothing is sent to a server. Pulse reads these utm_* parameters automatically and reports each campaign, source and medium in your dashboard.
01 · Reference
What each UTM parameter means
utm_source
Where the traffic comes from — the site or platform, e.g. newsletter, twitter, google.
utm_medium
The marketing channel or link type, e.g. email, cpc, social, referral, banner.
utm_campaign
The specific campaign, launch or promotion this link belongs to, e.g. spring_launch.
utm_term
Optional. Paid-search keywords associated with the ad that carried this link.
utm_content
Optional. Separates links to the same URL — which button, image or A/B variant was clicked.
Base URL
The page you are sending people to. Existing query strings and fragments are preserved.
Get started
See your campaigns in Pulse
Tag your links here, then watch each source, medium and campaign break down in a cookieless, GDPR-native dashboard. Start free, or explore the live demo first.
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